Meaning of the word abuse: Violent or aggressive behavior within the home, typically involving the violent abuse of a spouse or partner.
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Unit 15&18 P1 Advert Campaign
Different types of abuse
The different types abuse would be Verbal, sexual, physical, psychological and abuse, Financial abuse. ect
Abuse in relationships: A state of affairs between two people characterized by wrong or improper action, either physical or verbal. If you feel you are in an abusive relationship, take it seriously.
Verbal abuse: Also known as a revealing or Verbal bully is described as a negative defining statement told to the victim or about a victim.
Sexual abuse: also referred to as molestation, is usually undesired sexual behavior by one person upon another. When force is immediate, of short duration, or infrequent, it is called sexual assault. The offender is referred to as a sexual abuser or often pejoratively molester.
Physical abuse: is any intentional act causing injury or trauma to another person or animal by way of bodily contact. In most cases, children are the victims of physical abuse, but adults can also be victims, as in cases of domestic violence or workplace aggression.
Psychological abuse: Is a form of abuse, characterized by a person subjecting, or exposing, another person to behavior that may result in psychological trauma, including anxiety, chronic depression, or post-traumatic stress disorder.
Financial abuse: is a form of abuse when one intimate partner has control over the other partner's access to economic resources, which diminishes the victim's capacity to support him/herself and forces him/her to depend on the perpetrator financially.
B) target Audience
Target Audiences
WHO: I think for this target audience are Age16 upwards because most would have occurred a relationship at a young age but as the relationship becomes deeper little by little the abuse would show making the problem of leaving or telling anyone much more harder.
but I think there is another age ranges to show that it can happen to anyone. The main issue can be held towards to people who have lived long with the abuse such as the elder age range would be 55+ and are living in the area of Wales and Avon.
Most of its user is the women with 56.0% join the say no unite
The abuse is not just about women there are men who are being abused as well there is an estimate of 2.2. million men that have experienced domestic abuse at the age of 16 and not just in a relationship this could include the parents. source of information google
C) Representation
In the video, they have used celebrities, to show that it can be happening to anyone.
The people who have opinions on domestic violence are also represented.
My reason for why they input people from famous media are because they have been apart of the abuse them
such as women like:
Madonna, Shakira, Pamela Anderson, Oprah Winfrey and Marilyn Monroe.
Women who were charged with domestic abuse
Whitney Houston, Emma Roberts, Kelly Bensimon, Carmen Electra, Grace Hightower.
Men that are been abused like:
Bill Clinton, Tyler Perry, Richard Nixon, Marilyn Manson and Maynard James Keenan.
Charge with domestic abuse
As Johnny Depp, Charlie Sheen, Carmen Electra, Emma Roberts, Chris Brown and Nicolas Cage.
Method
The Website is a UK based support abuse for women who need help recovering from any physical pain or emotional pain, From their partner.
They have used toolkits you can download also an information site for help and awareness. For others who may have the same situation and are afraid to up or too scared.
Also using actors talking to the viewers as a way of communication to make you think and question yourself about why you never told anyone in the first place.
They get celebrates such as
Madonna and Shakira who have been in those relationships before.
D)Campaign Message
E) Print-based advertisment
Relevant legal and ethical issues
Legal issues Would be not to include not include who was in an abusive relationship as the topic can be hard to deal with when the memories come back so we plan to use different people to be in and as well as the different story’s found online.
Ethical Issues: Viewers of the audience may not have had expected domestic violence meaning they may not be the voice the community who may not understand much on abusive relationships. So many members of the audience may question why there are not many black people in the adverts more than white people.
Defamation occurs: when there a musical film or any film artistic and dramatic for example dance or plays. The law of the defamation in the advertising campaign doesn't discrete and defame any social group or ethnicity or gender race.
Accuracy: It information on domestic violence is correct because it's a very sensitive topic and it has been difficult to discuss in the society The information can vary because domestic violence as it can be much harder to speak up and deal with the issue as some victims would suffer in silence about something that is true some not even have the courage to talk to anyone about it.
Regulatory Bodies They work in the advertisement what it does it checks for any offensive imagery or defamation, this can be authorized by a company called.
ASA (Advertising Standards Authority) based in the UK.
To regulate the advert to check the matching appropriate standers before they go out to the public.
ASA wrote the following codes by CAP
(Committee of Advertising Practice)
Non-broadcast code
UK code of non-broadcast advertising and selling promotional marketing (capcode) is the rule book for non-broadcast advertisements, sales promotions, and direct marketing communications
(Marketing communications)
Broadcast code
The UK code broadcast advertising (BCAP code) applies advertisements including (teleshopping, contact on self-promotional TV channels, TV text and interactive and TV ads)
And programme sponsorship credits by Ofcom.
Unit 15 P2 to be able to plan advert campaign
Target Audience
Men: 1 in 6 are to be in a domestic abuse
Women- young girls 16 years old
4.2 million women
2.2 million men
We think that this would be the target audience because it can happen to anyone anytime.
Neighbors mostly everyone so that it can pretend from happening.
Our audience is the genre public.
The members of the public audience for the film will additionally be shown this short film will be shown in our local
academics across the CLF.
The reason for this is because to shown awareness as well as to educate about how Import is it to speak up out and not to be afraid of allowing yourself to talk about it. source of information google
Proposal
Proposal: Our campaign message is that "Domestic Violence affects everybody and that it can happen to anyone anytime.
The issues with domestic violence are that some people think that only women and young girls are victims, Which isn't the case because it happens to the majority of the people including men.
I think that domestic violence is a topic that is rarely talked because it may be seen as nothing to people or some are just scared to open up about the sensitive topic.
Budget
If we proceed with going with hosting a fete with the school we'll possibly come with a budget for refreshment and possibly other pieces of equipment.
We'll have to discuss with school senior leadership team our client the full cost.
For the short film is we won't need a budget because the resources as filming equipment will be provided for us free.
Production schedule
Production Schedule
In this schedule, it explains how long each task we did I would explain a few starting with the more longer task that had taken more time than the others.
The searching our campaign had taking us 5 hours to do our task was to do a presentation on our campaign that we needed to put together and our resources include us using Google slides, I Mac and pen and paper.
I also like to include another task that had taken 5 hours my task was to complete an analysis the start of our campaign ideas. The resources that I have included in this task was Wix and the iMac my duration time include me doing this for 5 hrs the date we had started was on the 18/06/17 and we finish this task on the same day towards the end of the day.
The majority of my work contents up to 2 hours one of my tasks had me doing a client to discuss further meetings and possibly dusscuis campaign launch dates and locations.
Our shorts time we did was 10 mins and it was to do getting feedback for our existing campaign and the resources we need was Google slides and a projector.
Legal/ethical issues
Representation: Is an ethical issue that will appropriately demonstrate at our event at the Academy we based at. There are hundreds of ethnicity that attend the an at the academy and,
elastic violence does not happen to one social group or just one ethnicity the is a problem for both genders and people with all things. Domestic abuse is a problem local issues and more or crime that may leave really depressed.
A legal Issue is the accuracy of information is an integral part of our campaign because of the high level of sensitivity
of the subject.
The victims may feel unsafe having their face on the campaign broad, therefore the celebrities power can be used for getting cross.
They paint would be that domestic violence and assaults is a crime and to not be afraid of speaking out.
I would seance that because of the subject of abuse is considered too much the campaign wouldn't use members of the public because this can include victims.
Distribution Channel
The company share their logo about abuse by using Billboards
Website
social media and through partnership.
The campaign raises awareness to end domestic violence and sexual assault they have used a phrase by 'UK say no more week' where they have shared this on social media Billboard and their website.
So if anyone who reads this I think the channels to address the issue so that maybe speak up about it and feel better.
Audio Advertisement
What the advertisement has done is spending the message about abuse violence and how can affect that person whole life and how they live.
The advertisement product they have used to have specific people who have been abused and recently been out of the situation and what to help others.
Aims and objectives
The AIM: The aim is to hopefully get more of those who are in an abusive relationship to be more open or those who have ended an abusive relationship but still feel uneasy and still need help getting around a normal life without abuse.
Objective: For my chosen camped is by getting to speak up about abuses in a married relationship my reason why I have to choose married relationship is that as I think the abuse becomes more aggressive, more violent and hard to make the women leave as she feels that her partner loves.
Unit 15&18 P3 audio visual advertisement
This would ideally be in the summer in June or July depending on the availability of the dates that we can hold the dates of events of a fete this could induce yr 11 students who would be leaving next month.
My reason why inducing domestic violence is that most relationships are formed in the specific age range group such as being 16+ and I think that having an early relationship can also be stated at an early age.
The more of students the more people can attend.
Calendar events of seasonal consideration
Dates
15th meeting with clients
30th June fete heath and fitness (maybe)
D) Risk assessment and reece
Risk assessment
Location Recce
-For this, I explain what we type up the Reece assessment and I talk about the welfare food and first aid I'm also talking about the light and sound when we are going to be outside.
The main consideration is the local is the local conditions the area we would need is to be sunny weather slightly during the week. Our choice of this is because we don't need the area to be cover in rain maintain we would move to another day?
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Power, sound, and lighting- we would be using natural lighting and us natural lighting we would enhance any sound whilst filming we would also make sure that the camera's batteries are fully charged.
welfare we would have first aid kits aid kits being present and we would ideally try to get possibly a nurse or first aider to be in the scene. The food would be stored in a sanitary manner and that any food would be checked and monitored before the events happen.
A) Appropriate ideas
Unit 15&18 P4 Feedback
Feedback of pitch
Actions: Collaborate with sports day? also, include specific events dates may also include the victims to speak at the events you should also include different types of abuse narrow it down and explain them one by one.
Film-Advertising the event
Roberts feedback
To help get as many people to get facts and informed from any youth works around Bristol or social media groups or even victims them self.
What we also need to focus is maybe pick a specific kind of abuse like child abuse, sexual abuse with young couples because you can pull perhaps years 9 to 11"s grown up environment/approach.
Positive feedback- Having a nice overview of the campaign with an easy setting tone
-Include a nice layout intention also given the details of the intention.
Negative feedback
- Give more consideration
to the ethical considerations needed and how to ensure the accuracy and avoid causing offense.
Also, include weathering it's a promotional film for the event.
Feedbacksheet
Storyboard
-What I hope is that everything goes into place if not we could easily replace them or not include them in the video we also like to include the purple bands which represented the Domestic Violence (DV)
During the making of the film, we are hoping to include simple message that can get to the viewer and hopefully get those who may know someone who would be in the same problem.
Storyboard
Story Script
Script example
For our script, we decide to choose a story each told by a woman, child, and a man and in those three stories are told in each of their own P.O.V (Point of View)
But we decide to use an 'actor' to do the voice as we have no other way contending the actual owners of the stories
We decide to use the script and include this in our video as if the abuse is actually there. We have also change the names to not give away personal details away.
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The reasons why we decide to do three age groups was because it's not just women who suffer from abuse (this can be linked with Angela, story) is also children although they could not be the target they could be aware of it in their own home between their parents. Meaning the child knows the actions when both parents come on to argue. (This story can be linked with Chantal story with between her parents)
This one thing I noticed when coming on the topic about DV (Domestic Violence) is not much is talked about men being abused everyone assumes that men are the attacks but it could be completely the other way round. (This can be linked with David story)
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I would like to include to the elder's but although they would not be in any abusive relationships the type of relationship they would be in is the financial abuse as I think when retired they have obtained a lot of money. I think this would bring in the younger audience mostly men as I think they would have a chance of having a relationship with an older woman who has lots of money especially when the man has gotten closer with his "lover" and she starts trusting him so much she gives him in her bank details.
Risk assessment
In our risk assessment we have placed down the simple things that could happen such as having the money stolen and what we would do if anything could happen we have rated this as a high as the money would not be replaced unless we would have to pay back our new risk would be medium but we were not too sure as we would be paying the sponsor back.
Risk Assessment
Cake sale poster
Summer Fete poster
We decided to include what we co-operation like with Bristol zero tolerance.
We decide to input the purple bands as a sign of domestic violence survivors we also include in the post but decided not to include the purple as we decided to make it blend in the white corners.
We include the Bristol Metropolitan and the boom education is because we as a group are based at the school Bristol Metropolitan and a part of a creative media group called Boom satsuma education.
Cake sale: The reason why we did the cake sale was to raise money and then the donate money to give to our charity called
Next link.
We have decided to choose them because we hope that the bake sale we did would raise enough money to Bristol zero tolerance.
The poster we decide to change and to do a bake sale as we think that the summer actives are too much to handle for a group of three so we made it easy and to have a bake sale instead but what we also have changed is the date from the 30th of June to the Friday 14th July as we could not make it to the original date as we never post the poster on time.
We include the Boom satsuma logo as that our "company" we are working with also at the bottom of the page said we are working with the Bristol zero tolerance as that is the company we are working with and donate the money to them.
Cake sale: we plan a cake sale because we think it was a great idea to raise money to our choice of charity we made the cake ourselves a few were made such as donuts were brought as we thought it would be great if we had a few such instead of having all of our cakes that were bake but ending up brunt.
Bake items- Brownies, Cupcakes, Fairy Cakes, Flapjacks and Rocky road.
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Brought: cheesecakes, doubts, chocolate cake etc
at the end of the bake sale we have rise 100.04 pounds for our domestic charity.
MoonBoard
Mood board
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Before our final layout poster, we have created three other design but we never choose them as we thought it never spoke much on Domestic abuse and the bake sale although that's what we made the poster to look like I still think that poster never really explains both DV and the bake sale.
So what I think it explains more on a summer fair with games and activities that we are NOT doing we have changed so we have decided to change the poster in a way that explains in a two in one poster.
The changes we did was dates and times as we think the time we thought was too late and not many students would not be there after school to we then change to 3:00 instead of 3:30 the colours are still bright though we decide to keep the bright yellow as we didn't want to have a boring dark poster for nobody to come as the poster would be not attracting nobody to the bake sales.
Sample Video
The sample video shows what we hope bake sale video shows what we hope the bake sale would go to plan the location we did the footage was outside the school in a small grassy area we the benches and a nice shade area where there was not too much sun.
WHY we did it outside was because first because first because of the Sunny day and there was the place that has to be good spots where we able to do small sample footage we were unable to do our sample footage inside as
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1) as the crowd keep changes as this was normal but we keep delaying the times so we moved it to the afternoon.
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2)We thought to have the sample footage outside was because it could give a better change and more space for the sample footage.
My reason on why my angel I because I personally think that it opens more of better side also think the side I was holding the camera because I think that it opens more space and more it opens more space and more of a view of how the style of the back will hopefully go well.
Screenshots
In our editing progress what we have chosen to do so far collect storeys, we have found online we have choice about Domestic abuse stories we decide to do 3 storeys we have to decide a story and alone with man, women and a child we were chosen to do this as because it fits in with a story we have chosen to fit in with a man, women, and child so we have then decided to have actors to read out our storeys infant of the camera but so far we have our male story and actor also are female actor and story.
Where: we have filmed this in an office using natural coming from an opened window also using a black drop was so we had used more focus on are actors and also not to cause a distraction.
WHY: We made it depressing because as we think it has set a better tone and also sets out the story much better even with the black drop.
We have not decided yet if we should include music but if so it would be more self and not able to overpower when coming to the actors.
Unit 15&18 P5 Final film
In our final film, we have included stories from those who had pre gives experts from above partners.
Introduction
We have been working alongside a small charity called Zero Tolerance Bristol.
The charity helps those who have been in a domestic abuse relationship and want to get out. Our reason why we have included this is to give a quick back history on they do.
In this small task, I'm here to talk about the company called Zero Tolerance where they support gender based-violence, abuse, harassment, and exploitation. The company has dealt with over 43,000 women in Bristol are likely to have been raped or sexually abused at some point in their lifetime.
In my final introduction I'm talking about our group's choice of the company called the Zero Tolerance Bristol and what I am talking about is What is Bristol Zero Tolerance? What is the gender based violence?
Unit 15&18 P5 setting up equipment
We set up equipment for our filming would be having sound to be able to help us hear better and as well when we pick up for the abuse story when we record male and female. We would also be using a tripod to hold the camera steady when we would be filming the part about abusing stories. If we would be using the tripods as it can keep a steady if either one of us would hold the camera the outcome would become shaky and would have to redo the clip again we don’t need that as we would be wasted teachers time of coming in and out of the classroom and this can cause a bit of a problem.
Clients Likes and dislikes
We have met the Clint and have a meeting we have a talk about what she would like to see and we have resided her dislikes and likes.
Does this meet legal/ethical
I think our legal/ethical have met a few such as view someone different who is not in an abused partner and then we would use a story that we found online as the topic can be emotional. What I think I might cover was also I have included broadcast and nonbroadcast and also induce the legal and ethical issues and I have talked about the Regulatory Bodies and how they work in advertising and as well as the Defamation occurs. I would like to include about when we do include those who were in real abuse relationships we would have to black them out so we don’t show their faces and as well lower their voice as it could Cause problems. And we would not need any problems form the victim.
Directing cast and crew
Our cast would be
Abuse victim Female named Grana she would be playing our first victim and would be reading off a script from an abuse story we found online.
An abuse victim is a male name Mr. Garfield we include a male as although people would assume males would be the ones attacking but we wanted to show that male can become the victims as well would not be as noticeable as women would show it.
An abuse victim is a child we could not have a child as we didn’t find one in time to read the last part of our video and if we did we would have to get permission from both teacher and parents we said this because
1) teacher as we would need to pull the child out of class for a few minutes
2) as the parent would need to give an ok for their child to be upload to YouTube and also to sign a permission form if the child is under the age of 18.
Directing
When we film of victims stories we have a tripod to keep steady also the editing part we both taking turns into editing as well.
Sound Are sound would be coming from the clip on mic to pick up the little sounds so when our actor plays the victim who is spouse to become very upset and who would very quiet we can pick up the sound.
Following safe working practices
What we would follow in the progress we to have space of the bake sale and to have plenty of students of the school to come and fill the space we also had the day where the school we coming to the summer so we have decided to sell the cakes on the around the last week off school.
we include what could be imported in the bake sale and that would be running low on the cakes although there is a near store we would not be needed frequent going back and forth this can take up the day and lose out on those who would like. So I think it would be best if we just say where we are and continue what we have on the table.
Dislikes Likes
We would bake own cakes
We can’t use those who be abuse in our project as the topic would be too much to talk about
We would give the final money to them as we chosen the charity
Given the final film to them to post on their websites
Include their logo on the poster
Bristol Zero Tolerance
