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Studio Ghibli Howl's Moving Castle 

 Isao Takahata 1935-2018 

Studio Ghibli, Inc. is a Japanese animation film studio based in Koganei, Tokyo, Japan. The studio is best known for its anime feature films, and has also produced several short films, television commercials, and one television film.- Google 

Hayao Miyazaki

Studio Ghibli Movies 

Intro: In my Unit 1, I have picked an studio animation company called Ghibli. Their different movies relate to actual locations in Japan where they have based their ideas off of. 

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 I have picked them was because I love watching all types of animation. Picking studio Ghibli was a great idea to pick and will be a lot easier to analyse and evaluate.

Unit 1 P1 Understanding Media Products

A)Owner 

The founders of studio ghibli are owned by four males by the name of : Hayao MiyazakiIsao TakahataToshio SuzukiYasuyoshi Tokuma

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When did it start? 

Studio ghibli started in tokyo japan on the 15th of june. 

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Are they in partnership with anyone else?

Studio ghibli does not work with any other company as they self raising company and does not link up with any other company that sorts in amine. 

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What is their story? 

 Studio ghibil original was to produce only feature based films  on original work but throughout studio ghibil has created Tv commercials and as well with 20 feature films. 

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Do they own/ are they stakeholders in any other advertising companies? 

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                                                                 B) Operating Model 

What does it mean to a business?

Operating Model is a business design strategy but follows a relationship and also works the other way round which means ideas can operating models can improve ad strategy the business.  

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What is the target for Studio Ghibli?

They target is to carry a different aspect, depending the age of the watcher such as they well the funny characters shown in the movies and how the music from Migazia Movies that created the sound tracks.

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Operating in studio ghibli 

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Horizontal and vertical means how a company distribution their content for example: 

Vertical: Would be if would be if a company only did the following work production, distribution and consumption this would be linked with other companies such as disney, warners bros and nicklon etc. 

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Horizontal: For studio ghibil would only focus on one thing at a time such a production  as they are a small company and does not have a big enough company such walt disney to cover all of the task on  that would be required.  

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How makes the decisions? 

The decision would be made by the owners of the company, they will check over the work of the other members of the production team, such as the script writers and their script if they produced the correct script, and to make the decision of whether it its engought to go through to production. 

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                                                                C) Product 

What products do they offer? 

Studio Ghibli products what be toys that came from the movie from what the creators  have done and as well as  

-Catbus Fluffy Plush

-Totoro Compact Mirror

- Rainbow Totoro Pillow Cover

When finding all these products they can be all available in either Ebay or Amazon. 

 

What are their past/future projects?

Studio ghibli past projects would include  making three best selling movies known to be   as Spirited away, Princess mononoke and my neighbor totoro. 

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Future projects 

So far studio ghibli has not made any plans on what they would be next but I think their idea would be onto creating a new animation  but would keep it unwrap or just not making any at the time being.

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                                                                     D) Market position

How does the company market itself to the consumer? 

 The location of the studio is based in japan,Tokyo and the and each movie that was created by the company have their own location as well such as the movie 

  • My Neighbor Totoro. Sayama Kyuryo (Saitama Pref.)

  • Princess Mononoke. Yakushima (Kagoshima Pref.)

That are based in japan as well other can be found as well with this link that shows many more other location from the movie as well........https://www.google.co.uk/search

Why is it marketed this way?

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E) Competitors

Who are the competitor for studio Ghibli?

would be

-Disney 

20th century fox

Nickelodeon

As they based their idea around kids and anitiomen that will bring target audience to watch to keep them interested  in they episodes that they would show on TV  and would not want to move away.But although studio Ghibi would not be noticed by younger viewers by the ages 9-12 I would think it would be targeted at much older viewers who would watch more animation style and would know much more about the company who would make it.

Unit 1 P2 understand media products 

Fomant Design 

Kiki

Comic book 

Theme song 'I'm gonna fly' 

Purpose I think the purpose would be for young to be entertaining for viewers to come back and watch movies like this I would also like to point out that It can inform the viewers of the movie is to be your self instead of having other to tell you what you can and can't do  witch I think the movie shows very well to kids who are starting out as teens.

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Genre can be based on anime, adventure film, fantasy film and also  Drama as I would think the movie is based on the younger audience as the mean star kiki is a young girl who is just 13 years old.  

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I Think this would be based on a Non-fiction as I believe it was to give the main audience imagination to when watching any of the movie or read the comic book.   

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Gender of audience at the moment the audience would be a child audience and young teen audience  I would say those the ages 15+ I guess you need to be older to fully appreciate these films: Howl's Moving Castle, Princess Mononoke, Nausicaa of the Valley of the Wind, Grave of the Fireflies. Their themes are more mature (war, disaster, environment) and their plotlines are darker. They are generally more thought-provoking and show off Miyazaki's pacifist and conservationist opinions.

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Audio/Audio  visual: Action, adventure, comedy science fiction, Musicals  as the film is based on going to town to town, With a magic broom while still keeping the story to be about the main character.  

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Print forms: such as tabloid,Berliner,broadsheets, e- magazine, magazine and handbag size. 

I would say that the both of the print forms would be either magazine and handbag size as both size would fit perfectly. If the two posters were in a magazine then it would be placed on a double magazine spread.  

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Audio/audio visual forms: Medium for  example radio and film. I would choose the film as not only that this is a film there are other movie from the same company. 

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Form In the main page it can show kiki staring into space in the baker out the window the format is an A4 paper showing the color that seems to be brown highlighting everything other than Kiki and her pet cat.What you can also see if you look closely is the reflection from outside shows the cars outside.  

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Style My explains the style of Studio Ghibli would but to show you the idea from one of their movie called. Kiki from "Kiki’s Delivery Service she can be described for her short black hair and big red bow on her head she also is known for wear a medium size dress that is also, known to be black as well.What she can be seen with her broom that has been given by her mother before she leaves to get her witch powers alone side her cat named Jiji. 

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Content

The idea would be behind this is that it's about a young girl by the name of Kiki who is planning to leave home for a year to learn to become a witch. Before she leaves a storm hits and then stows away on a train then continue her journey when she arrives at her destination she meets a young boy who shows her around the town.

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Production Process would be the printing and how much it would cost to post them in the office and for them to do this is to plan out a budget on the poster and what design should be included having to fit into the budget. What is also in the production is the content, for example, the design would look like this can be linked to the printing.As both content a long process in the production.

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Audio/audio visual use of camera techniques,editing sound. 

Techniques I would start out by hand drawing the characters. This would be ensure this to be is of high standard.I will then scan in towors the computer and continue on illustrator where I can given the character colour.( with the colour palite show)  

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Editing sound- I would record the sound of the actress/actors reading their lines into the mic, and also create music for the intro of filming. This would also include the theme song known as 'I'm gonna fly'. ( shown above)

 

Camera used- This part would be for the different angles that studio ghibli would use in their  films I think they would used.They would used in their films I think they would use many shots and angles such as:

-Close up

-Medium close up 

- Medium shots 

-High angle shot ( looking down) 

These are the many shots that would come in the movie. 

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                                                          Pre- production 

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Would be to have written a script, having the sound effect such as 'crash', 'Bang' and 'Boom'

aslo pre-production is getting materials ready such as going over scripts with the actors,  checking with the producers if anything would be need changing. 

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Editing-  As the movie would go world go worldwide there would be different changes that might need to occur such as getting different actors in due to language barriers.  

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Audio/audio visual-  Storyboard ( shown below)  is used to help get a better understanding of how the film would look after writing the script this can also allow for the director and producer to view.Big parts of the film that they would want to see better in the pictures. 

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Recording- This will happen in the production if the film this is when the actors get in and use there voice to then record over the animation .This would take between 3-4 weeks for one scene, this also depends on the dates and how quickly the production  team want to get the film finished.   

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Language - Originally all of the films are japanese  if this would be spread around the world then the language would change to fit the purpose of the country.As the film industry is a japanese based filmed the company (  studio ghibli) will either change the chapters to fit the purpose to the english audience so what they will do is change the charters to how will speak english. Other countries know as spain with have the audio change to a more understable feature.    

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Meaning

Would be for the 13 year old witch where she finds herself at the seaside town alone side her cat Jiji where they both spend a year alone in a  village to learn how to be a witch on her own.But she soon then becomes doubtful and starts to lose her magic abilities what she has to do it is she must overcome her self to gain back her powers as soon a possible.

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Color- Would be used are blues and browns these would be the colors help design. The movie for kiki delivery service and there would be one set for the skin tone for all the characters.

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Music-  The type of muise studio ghibli would use is there theme song called ' I'm gonna fly' this would be play  some part of the film. Studio ghibli has created the song so if has been used without permission the cretors are allowed to sue  whoever as taken their song. 

 

Stars- This would be included people who would voice over the characters such as:

   

     -Kiki played by Minami Takayama 

      -Jiji ( cat) Rei Sakuma 

      - Tombo    Kappei Yamaguchi 

      - Kokin       ( kiki' mother)  Mieko Nobusaua 

      -  Koichi Mivra Okina    (kiki's father) 

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These five are the main characters out of the 65 characters that are in the film (although the film is originally japanese, when watched across the world the world the the language is changed or sub titles added) I'm keeping these as they are the original characters. Of the movie. 

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Costumes- Through the actors who play the characters on the big screen actually would wear any any costumes.The main character would be a black dress and bright red bow above her head. As many other charters can be seen as wearing can be seen as wearing some bright or darker colors. 

Bright colour 

When the charter s we created I've noticed   

Dark colour

Far away shot 

Hand drawing 

The storyboard you see below can be link the the picture above,The Both show both show the same scene where kiki is laying on the grass. In the storyboard show a hand drawing  shows behind the scene of the final set designs of the fist scene   

Storyboard scene 1 

Unit 1 P3 understanding the relationship between media products 

Phone case 

Target Audience 

Why would this gender be attracted to Kik's? 
Gender- Since the movie 'Kiki's Delivery Service'  contains more female characters, this may appeal to a female audience as they could relate to the characters and aspire to them more. The data above shows that more females would watch the animation than males. ( show below) All main characters can be seen towards female as there is six females and and only three males. This show that the movie is based towards females.  
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How have they made this film suitable for this age? 
Age-  The ages that studio Ghibli would target are 18-24 as this demographic would be born around the 80's to the early 2000's. They would have more interest in watching their childhood films as they have grown up with animation on their TV's.
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As the audience mainly work in entertainment, would this benefit the amount, of products sold why? 

Lifestyle- Studio Ghibli produces entertaining movies, such as : Princess Mononoke , my Neighbour Totoro and more. This would be tagged in popular TV shows such as Rick and Marty, South Park and Get Smart. As many films counted on after they have been released 8-10 years ago the studio Ghibil still makes money form their products they would bring around £100,000 this would be then  turning into Japan which can come out as   14518301.70 yen.

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How much do these films cost to buy ?
Spending Power is how much money the target audience would often spend on buying their films and products.The average user might spend less than £125 weekly, as many would not be able to afford more on just entertainment. The films are appropriately priced according to the entertainment provided.
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Dvds and Blu Ray  show below 
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Rubber stamp 

Female characters 

Characters( linking with gender) 

In the film 'kiki the delivery service' ,ost roles are taken up by females.In total we see that there are 8 main characters in the total but if we have a good look  we see that the show is female dominant with most of the characters being female.There are 6 out of 8 I believe that studio ghibli has created the towards the females audience due to many other animes targeting more of a boy avoidance

Male characters 

male charters can be seen during the film of 'kiki delivery service'  but we only  see 3 such as kiki dad, Mrt Osona baker and tomo one of kiki's friends  which could be theresson as to why less mals watch it. 

Similar to kiki delivey 

I have picked 'my neighbour  totoro' as I think the movie has similar style as 'kiki the delivery'. such as the style they have for example wearing dress all the time both charter thought out the film.

Dvd and Blu ray

(amazon ) 

Dvds would be important to my target audience as after films would be finished in the cinema many  would want to watch on either Dvd or blu ray.Were they would get the item as because it would get the item as because it would not be in stores due the film venig being 8-10 years old this will fit in my audience budget when buying ethier from amazon or ebay( screen shot from amazon). 

Unit 1 P4 understand media project 

Distribution Channels 

Would be promoted the new film that studio ghibli would want everyone wants to see. They would do this be Television network, International ( around the world ) and also the internet such as social media: Snapchcat

            Youtube 

            Instagram 

            Facebook 

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On Tv would show advertisement about a studio Ghibli film this program would be called film 4 that is a 'Film4 is a British digital television channel available in the United Kingdom, owned and operated by the Channel Four Television Corporation, that screens films. It offers films in standard definition free of charge.'

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This would be an example of how studio ghibli would show around the world or shown international. If studio ghibli wanted to show it as a movie they would first would make the movie poster that is seen on the side. This would be displaying the what movie would be show in this case 'Princess Mononoke'.  In my case they poster would be  in a different layout for different parts of the country.  

Studio Ghibli shops 

In tokyo there is a store called the 'Ghibli Museum' where they build the same landscape as the ones in the movies from  studio that they have created.  They have also their own website were they have build to get

international  invade as well

Advertising 

'The activity or profession of producing advertisements for commercial products or services'. google 

Studio ghibli would start out by advertise with trailers to advertising their new film. My examples to show you would be:Kiki's delivery service. What trailers do is ' give advance publicity'.Many would also be seen across Dvd and cross media. After the film would shown in cinemas then it would be placed towards Dvds so then the Designs would change on the front cover.    

Full Trailer of  Kiki's delivery service. 

Dvd of Kiki's delivery service. 

Both show what I have gather I have gotten the Dvd and the trailer.I have gotten the Dvd from google image and the trailer from youtube.

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Trailer: I have pick to do the trailer first as it would come before the movie and the Dvd.What the trailer shows us is the trailer shows use selected details of the extricated before the actual film is being released to the public. 

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Dvd poster:  After the trailer would be released to the public and then movie between 3-5 months after.Then the dvd would be relelste but only  showing the poster to viewers worldwide.

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Instagram page of Studio ghibli 

This is studio ghibli instagram page were they have showcase their previous films into short snips that can be played up 1 min.    

Studio Ghibli wiki 

The website that I'm going to show you is fan based of the film Kiki's delivery service where is show everything  about the cast and who plays who.The website also give it a plot about the whole movie and who is the the main character

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Science of persuasion with Studio ghibli 

What do they do? 

Linking-Important factors; similar still to their anime 

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Compliments-  would be when fans of studio ghibli consityly 

Unit 01 P5 Understand of media product 

 chosen Product 

Was there any problems with the product? 

The problems were that many thought that studio ghibli this can be seen back in 2014 this was causing many think the company would stop make any movies

Although I have chosen to do Kiki delivery service I could find much about what the problems was so I have change it to the company creators instead. (studio ghibli 

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Anyone offended? 

I don't think anyone was offended with studio ghibli's  films as much fasn love watching the company's films since they were children. Website such as 'comments on japan' were everyone is able to see everyone product online as I was reading it shows nobody being offended towards any of the studio ghibli  movies. 

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For example  the comment show that:  

' I've lost count of the number of times I've watched Kiki's Delivery Service and the utterly awesome Spirited Away. My youngest daughter could be those young heroines'. 

Other comment show below about how talk about the conflict between the two although that it's not offended any it talks about.

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Who are the companies? 

Studio ghibli the movie I would be linking is 'Kiki the delivery services'  as its one of the many moves that studio ghibli has created. (this is going to be link with was there any problems with the product)   

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 Relevant Legal ethical issues

The legal  would be  

-Copyright 

-Performing rights and Royalties  

This would be what to look out for in the legal issues 

Reason for copyright is because  would be to grants the creator for an original works rights its used for distribution this would only be limited time the rights would not this would be only limited time the rights would not be limited but only but this is with the copyright.  

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Performing rights  this means it given the user ( studio ghibli) to perform in public thus can  be link with copyright this means it demands payment to who ever owns  the composer/lyricist. With the royalties splinting 50/50. 

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Royalties are made by one party made the licensee or franchisee this is for an ongoing  use of asset. 

Overall these would be the main source that studio ghibli would be needing to follow in their production.

Relevant ethical issues  

What would  need is:

-Accuracy 

-Offencive material 

-Sensationalism

-Privacy 

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Offencive material- would be behavior on the grounds of race and  behavior on the grounds religion has to avoid many this things like that although the company is only being based off of japan so not many offensive would be taken.

Sensationalism-means that the public either intersect or excitement  this would be expense of accuracy.

Privacy- In which were a person is not observed or disturbed  from or by other people. 

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Role of relevant regulatory bodies 

organisations set up by Government 

Copyright 

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